Alan Liu is the APAC Director of Global Brand Protection at Johnson
and Johnson. He leads J&J’s regional -level brand protection function, with
responsibility for combatting illicit trade across all J&J business segments—pharmaceutical,
medical device and consumer.
Alan has spent his entire 13-year career thus far dealing with
organized crime and brand protection issues in the region. His experience
includes seven-plus years in law enforcement as a Senior Inspector and six
years in brand protection, anti-counterfeiting enforcement, and supply chain
security for multi-national companies, including DuPont, MSD and Abbott
Laboratories. Alan has intensive experience on brand protection strategies and
operations in Consumer/Food/Pharm/Agriculture/Chemical industry. Alan
previously held the position of Vice Chairman, Best Enforcement/Practices
Committee, QBPC (the Quality Brands Protection Committee) in China.
Alan now is the Chairman of ASIS (American Society for Industrial
Security) Shanghai Chapter, Co- Chairman for BASCAP (Business Action to Stop
Counterfeiting and Piracy) China, International Chamber of Commerce and Chair of Customs Committee,
QBPC
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